Our Story

A tale of passion, innovation and perseverance...

In the early days of the internet, finding information online was a challenge. Search engines were still in their infancy, and websites were often hidden away on obscure servers. In 2013 a South African entrepreneur, passionate about the automotive industry and evolving technology, Thys Cronje, and his two sons, Christoff and Ryno, saw the opportunity to make the internet more accessible and user-friendly. With persistence, patience and one laptop, they founded Web Directories, an independent company that would create niche comprehensive directories for various industries across Southern Africa.

Web Directories first product, the Panel Beater Directory, was an immediate success and became an invaluable resource for businesses and individuals alike, helping them to find the information they needed quickly and easily. It also empowered those who want to conduct business with others who shared their values and provided a recognized platform for qualified independent repair shops to serve South African motorists.

Over the years the Web Directories has grown to become one of the leading providers of various automotive directories in South Africa like the Towing Directory, Auto Repair Directory and Fuel Directory.

The company currently lists over 10 500 profiles receiving millions of profile visitors each month, and ambitious plans to further expand their reach into the African continent. Web Directories is a reputable company that is committed to helping businesses succeed online. Web Directories provide businesses with the right tools to reach the right target audience and all our profiles are localized, optimized, and safely backed by advanced data security measures.

Our team is dedicated to growing the South African economy, one listing at a time!


Our Vision

We want to be the most trusted and comprehensive directory of niche websites in Africa, connecting users with the information and resources they need, when they need them.

Our Mission

To lower the barrier of entry and empower individuals and SME’s across Africa with accurate and relevant information, enabling them to succeed and subsequently grow the African economy.

Our "Web Directories Way"

We are Websmiths & Web Librarians.

Our culture is built on transparency, collaboration, and innovation, where we empower our team to share ideas, take risks, and learn from each other. We believe that the best way to build a successful web directories company is to create a culture where everyone feels valued and respected, and where everyone has the opportunity to contribute their unique talents and perspectives.

At Web Directories we challenge the status quo of web information organization and access by innovating gateways to web data, eliminating user frustration by digitizing the “middlemen”. We convert relevant industry information into usable intelligence, harnessing the web’s power to provide access to library sources. We focus on enhancing user-centric experiences that efficiently access entire economic markets, lowering barriers to SME online presence. We are technology builders that continuously design, develop, and evaluate our data-driven services.

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We embrace transparency, sharing information openly and honestly with our employees and customers. Our commitment to transparency is built on the belief that it is essential for building trust, connection and creating a positive and productive work environment.



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We believe that collaboration is key to success. We encourage our employees to share ideas, work together on projects, and support each other’s growth. Our collaborative company culture allows us to provide our customers with the best possible service.




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We are always looking for new ways to improve our offering that is why we are continuously design, develop and evaluate our data driven products and services. We always focus on new ways to enhance user centric experiences.